Want free publicity? Catch the media’s attention! Learn invaluable skills to market your services! Ensure that broadcast media—local television and radio stations and national publications like Good Housekeeping and CNBC—call you for your expertise. Acquire the tools to spread the word that you ARE the go-to authority!
I’ve practiced law for over 40 years, and collaboratively since 2002. During that time, I’ve learned from my marketing successes and my media misfires. Some of my best results have come via platforms like television and radio… platforms that cost me no money!
My workshop, Marvels of Free Marketing: Become Media’s Trusted Advisor, will explore techniques to focus media attention on a committed collaborative professional’s mission. We’ll first work on crafting your media pitch and compiling your list of targets—which outlets (there may be many) will provide the best exposure? Once developed, learn how to compose a press release for maximum results. I’ll share my personal experiences in developing the most successful press releases for all forms of media—radio, television, newspapers, journals, podcasts, etc. We’ll explore who you’ll send these crafted press releases to, what you should expect in response, and how you’ll follow up. Finally, we’ll discuss different types of interviews.
This workshop will provide you with the skills, steps, and follow up actions required to secure media attention and profit from free exposure. What’s stopping you from becoming the media’s trusted advisor?
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